🎮 The Roblox Revolution: When Marketing Becomes Immersive

Roblox is no longer just a gaming platform: it’s a virtual ecosystem where millions of users, especially young people, spend hours interacting, creating, and exploring worlds. Brands are taking notice…

Roblox has become a key space for brands, where over 70 million daily users—mostly young—interact in virtual worlds. It’s not about traditional advertising anymore; it’s about creating memorable experiences where users live your brand.

Why is it relevant for your business? Roblox allows you to create personalized experiences where users interact with your products, values, or brand story. It’s no longer just about seeing an ad: it’s about living your brand. Companies like Nike, Gucci, and Warner Bros have created their own virtual worlds within Roblox.

Global companies like Nike and Gucci are already doing it. But there are also Latin American examples: Rappi, the Colombian delivery app, launched “RappiLandia,” a world inside Roblox where users delivered virtual orders. The result was remarkable: increased brand recall and a new emotional connection with young audiences.

• 🔹 Lower entry cost than other platforms.

• 🔹 Organic virality.

• 🔹 Prolonged engagement (users can spend hours in your world).

• 🔹 Ideal for positioning with audiences aged 10 to 25.

🛍️ And how can Latin American retail successfully enter?

• 🔹 Design experiences, not storefronts: In Roblox, people don’t shop—they play. The value lies in storytelling.

• 🔹 Speak their language: Humor, community, and personalization are key.

• 🔹 Bet on social: Challenges, missions, and rewards multiply engagement.

At Youtouch Games Studio, part of our Youtouch group, we’ve already developed virtual worlds and immersive experiences for marketing campaigns. We know how to balance playfulness with strategy.

“Innovation distinguishes between a leader and a follower.” – Steve Jobs

🎯 Is your brand ready to enter the real metaverse? Write to us and let’s create your first experience in Roblox together.

#Roblox #Youtouch